McLuhan’s relevance then extends to other areas 
of what he was enabled to see by understanding 
processes in the way that he did. He was able, for 
example, to arrive at the comment that the 
business of the world is information. He was able 
to look around at some of the large companies of 
his day including IBM, and say “well, they don’t 
really know what business they’re in. In fact 
they’re in the information business,” Now what’s 
interesting is that, to answer Tom Wolfe’s famous 
question, “But what if he was right?” He does  turn 
out to be very prescient and quite right in many of 
those kinds of predictions. Where the relevance 
comes in is when we look closely at what he said,